The Cambridge Analytica scandal was the latest hit in a long series of controversies involving leading Silicon Valley tech companies. Facebook, Google, Apple, Twitter, and Uber, to name a handful of the marquee players, keep popping up as targets of our great digital ambivalence. Many of us love aspects of their products and services while also hating the price we pay for using them: attachment, dependence, vulnerability, lock-in, and a sense of being exploited and of that exploitation being validated.